Local Visibility Scorecard
Rate your Google Business Profile in the 10 areas that matter most. You’ll get a score out of 20 and a short list of what to fix first.
Free · no sign-up · nothing you type is saved
- 1Profile verified, no duplicate listings
- 2Most specific primary category, only relevant extras
- 3Real business name, nothing added
- 4Correct address or service areas
- 5Accurate regular and holiday hours
- 6Review link shared with every customer
- 7Every review answered within a week
- 8Services listed, each with a description
- 9Real photos of every type, plus a video, added monthly
- 10Description, matching website link and attributes complete
Why it matters
Most people compare three businesses or fewer before they choose. Google ranks local results on relevance, distance and prominence, and a complete, active profile improves the two you control.
This scorecard checks the basics owners most often miss: a verified profile, the right category, accurate hours, a review habit, replies, services, photos and a matching website page.
From The Local Business Growth Playbook, p. 13.
Let LocalGrowthPilot do the checking for you
We audit your Google profile against nearby competitors, rank what to fix first, re-check every month, draft review replies for you to approve and send review requests for you.
Questions
What do 0, 1 and 2 mean?
0 means not done, 1 means partly done, 2 means complete. Be honest — the list of what to fix first is only as good as your answers.
Does a high score mean I’ll rank higher?
No. Your score measures how complete and active your profile is. Google says there is no way to pay for a better local ranking, and nobody can promise a position.
How often should I re-score?
Once a month, as part of a short monthly routine: post an update, set holiday hours, check services and attributes, then re-score.
Can this check my profile automatically?
Yes — the free Local Growth Snapshot looks up your real profile and compares it with nearby competitors.
More free tools
30-Minute Quick Fix & Weekly Routine
A step-by-step checklist for today, plus the daily, weekly and monthly habits.
Business Description Builder
Write or check your 750-character Google description — no links, phones or promos.
Business Name Checker
Spot keyword stuffing in your profile name before it gets you suspended.
General information, not legal advice. Nothing here guarantees a ranking, a number of reviews or a revenue figure.