Business Description Builder
Your description tells customers what you do, where, and why to pick you. Build a draft from a few answers, or paste yours to check it against Google’s rules.
Free · no sign-up · nothing you type is saved
Build a draft
Or paste your current description on the right to check it.
Where to paste it: your Google Business Profile → Edit profile → About → Description.
Why it matters
Google allows up to 750 characters, with no links or promotions. Open with what you do and where, add what makes you different and how long you’ve been in business, then mention your main services in plain words.
Pasting a keyword list or a promo code is a common mistake — Google says the description isn’t for promotions.
From The Local Business Growth Playbook, p. 10.
Let LocalGrowthPilot do the checking for you
We audit your Google profile against nearby competitors, rank what to fix first, re-check every month, draft review replies for you to approve and send review requests for you.
Questions
How long should my description be?
Up to 750 characters. Aim to use most of it — enough to say what you do, where, what makes you different and your main services.
Can I include my phone number or website?
No. Customers use the Call and Website buttons on your profile, and Google doesn’t allow links in the description.
Where do offers go?
In a Google post, not the description. Post an update, offer or event once a month with a real photo.
Will keywords help me rank?
Writing your main services in plain words helps customers and Google understand you. Stuffing keywords makes it read like spam.
More free tools
Local Visibility Scorecard
Score your Google Business Profile in 10 areas and see what to fix first.
30-Minute Quick Fix & Weekly Routine
A step-by-step checklist for today, plus the daily, weekly and monthly habits.
Business Name Checker
Spot keyword stuffing in your profile name before it gets you suspended.
General information, not legal advice. Nothing here guarantees a ranking, a number of reviews or a revenue figure.