Holiday Hours Reminder
Wrong holiday hours send customers to a locked door. Pick your holidays and get a calendar reminder two weeks before each one.
Free · no sign-up · nothing you type is saved
Why it matters
Google said in 2023 that being open at the time of a search had become a stronger signal, so accurate hours matter for being shown — and for not annoying the customers who show up.
Add special hours for every holiday at least a week ahead, and separate hours for services like emergency calls if you offer them.
From The Local Business Growth Playbook, p. 8.
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Questions
Where do I set holiday hours?
In your Google Business Profile: Edit profile, then Hours, then Special hours. Add your hours for that day or mark it closed.
Which calendar does this work with?
The .ics file works with Google Calendar, Apple Calendar and Outlook.
Why two weeks before?
It gives you time to decide your hours and enter them at least a week ahead, as the playbook recommends.
Should I list “Open 24 hours”?
Only if someone really answers at night. Callers notice, and it invites public edits.
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